Making the site feel ‘hand crafted’
The website is built to integrate with Craft CMS, my go-to CMS for most projects, to allow user-friendly but advanced content building. The site was mapped and wireframed with this complex content building in mind as the client wanted to expand the site massively as they grow.
Using Craft CMS, I could focus on designing the sections and components within the pages that the client could use to build out each page in a custom way. The sections needed to feel cohesive and sit next to each other comfortably.
The client wanted to display a lot of information on each page - so while I was designing each element, I needed to pay special attention to getting spacing spot on. Spacing that's too tight would make the site feel overcrowded but if it was too loose, the pages would be very long. I created a spacing system based around multiples of 12 - this creates a solid flow down the pages and across the site.